Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how drakesdentalcare.co.uk ("we," "us," "our," or the "Website") collects, uses, and protects your personal information when you visit our website. We are committed to protecting your privacy in accordance with UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR).
Information We Collect
We collect the following types of information when you use our Website:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or inquiries.
- Technical Information: IP address, browser type, operating system, device identifiers, and pages visited.
- Cookie Data: Information stored through cookies and similar tracking technologies.
- Usage Data: Information about how you interact with the Website, including clicks, time spent on pages, and referral sources.
How We Use Information
We use the collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission attribution
- Site improvement and user experience optimization
- Responding to enquiries and providing customer support
- Compliance with legal obligations
- Fraud detection and prevention
Cookie Policy
Our Website uses cookies and similar tracking technologies, including:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Track user behaviour to improve our Website.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and gambling sites for commission purposes.
- Marketing Cookies: Used by third parties for targeted advertising.
You can control and opt-out of non-essential cookies through:
- Your browser settings (most browsers allow you to refuse cookies or alert you when cookies are being sent)
- Our cookie consent banner (when available on the Website)
- Industry opt-out tools such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA)
Please note that disabling cookies may affect Website functionality.
Third-Party Links
Our Website contains links to external casinos, gambling operators, and affiliate websites. We are not responsible for the privacy practices, terms, or content of these third-party sites. We strongly recommend reviewing their individual privacy policies before providing any personal information or engaging with their services. Your use of third-party websites is governed by their own terms and privacy policies, not ours.
Your Rights
Under UK GDPR and applicable UK data protection laws, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request that we limit how we use your data.
- Right to Data Portability: Request your data in a structured, commonly used format.
- Right to Object: Object to certain processing activities, including direct marketing.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Typically:
- Contact information is retained for up to 2 years after last interaction.
- Analytics and usage data are retained for up to 13 months.
- Affiliate tracking data is retained in accordance with contractual requirements (generally 12–24 months).
- Legal or compliance obligations may require longer retention periods.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a data protection concern, please contact us at:
Email: privacy@drakesdentalcare.co.uk
If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Please note: This Website is an affiliate marketing website. We do not provide gambling services directly. If you have concerns about gambling, please visit GambleAware.co.uk or GAMSTOP.co.uk for information and support.